Are you an entrepreneur looking for the best possible marketing strategy to jump-start your business? Or do you identify yourself as a marketer working for a startup and want to create successful marketing campaigns with visible results? Or do you happen to be a freelancer just starting with your gig and are confused about where to begin? Don’t fret. Luckily, you have stumbled upon the right page, and all your marketing related questions will be answered here.
Well, let’s not waste any more time and dive right in. Digital marketing is the key to success for all startups looking to grow their online brand, increase their customer base and make the most out of the limited budget. Keep reading for an effective digital marketing strategy that can be customized according to your business type.
Before you start with the marketing campaigns, it is essential to identify yourself and what you are trying to accomplish. Similarly, you must have a fair idea of the time and resources that you will be able to invest in growing your business via digital marketing. If you want a headstart on the identification process, read Digital Marketing for Beginners.
The 3 Marketing Campaign Ideas for StartUps
The Cost-Effective Marketing Campaign
This is an effective marketing strategy for startups starting out with their business and having a limited marketing budget. Also, if you are looking to build your brand without investing too much upfront, then this method is perfect for you. This type of digital marketing strategy will help you promote the business through multiple online channels at once. The first and foremost step is to get a website or a webshop because you will want to direct your efforts towards that website while also making a decent follower base on social media platforms such as Facebook and Instagram. A good website should also include a blog, as this is very effective for attracting potential customers. Along with these, you must include newsletters and email marketing campaigns in your digital marketing strategy. You can also look to register yourself with your area-specific local business listings.
The Paid Online Marketing Strategy
This type of marketing strategy is perfect for startups that have identified their target audience and are looking for a reliable way to reach them. It is the ideal strategy for all startups looking to increase their customer base and expand their business in a short time. After you have your business online and have a decent website, you must decide what platform will work best for you for this type of marketing campaigns, such as Facebook, Twitter, LinkedIn, or Instagram. These platforms can make it easy for you to target potential customers, and they offer many different paid marketing techniques. For example, you can run sponsored ads on social media platforms and choose to run Google Display Network ads to increase awareness about your brand. Search Engine Marketing or Google Ads campaigns can be a great option if quick revenue is the motive.
The Integrated Marketing Campaign
The best marketing strategy as it is the most impactful as it uses the best paid and cost-effective strategy. It is a cross channel marketing strategy that provides a cohesive brand experience while also delivering a unified brand message. Along with social media marketing email marketing, the best SEO practices are employed. The content marketing strategy should also be parallelly incorporated with the rest of the mix. Video marketing is also good to integrate with the integrated strategy. Video marketing can be used on social media, blogs and some paid channels like AdWords. Also, guest blogging is an excellent marketing tool for promoting your brand.
Bonus Digital Marketing Ideas
-Creating blog posts written engagingly and conveying valuable information to your audience while enhancing your digital marketing efforts.
-Creating research reports that showcase industry trends relevant to your product or service.
- Creating YouTube videos that demonstrate the product in use while also conveying information about its benefits and features.
Due Diligence of the Campaign
Marketing strategies chosen for digital marketing should always be done in accordance with some guidelines that must be followed at all times while operating a business online. The first and foremost step is to research and study your competitors and keep a tab on what is working for them. Another critical factor is to understand consumer behaviour and their shopping habits since it will help you serve better. You can also use Google Analytics and Facebook Insights to better understand your audience. Finally, consider the time and amount of money and effort you will be able to invest, and based on that, you must choose your digital channels. As the number of digital platforms keeps increasing, you start with basics first and then expand eventually.
Keep a tab on the emerging digital marketing trends.
The latest kid on the block is the NFT trend. As we enter into the new space of the digital world (fuelled by Blockchain and Metaverse), NFTs are something new that has got everybody talking. More and more brands are brainstorming ways to incorporate it into their digital marketing strategies. Startups and emerging brands can also look at it because they are not very pricey to consider. NFT campaigns can be a perfect match for new brands that are looking to establish themselves in the digital space. NFTs have a certain charm that is sure to grab eyeballs, and they’re here to stay.
So, startups need not shy away from investing their time and resources into these types of campaigns if it helps them grow their business.
Additional Tips
1. Consider running a social media contest
2. Product giveaways in exchange for reviews can also be a good idea to create a valued brand
3. Sending out targeted email campaigns to customers who have abandoned their shopping carts is also a common practice.
To Conclude
Now that you’ve learned about the three different marketing tactics for emerging businesses, it’s time to put your knowledge into practice. Start by brainstorming a list of ideas for each type of campaign. Once you have a few ideas in each category, it’s time to narrow them down. =>For example, if you want to run a brand awareness campaign, think about how you can get your product or service in front of as many people as possible. You might consider hosting a giveaway on social media or partnering with another business to cross-promote each other’s products and services. =>If lead generation is your goal, think about ways you can incentivize potential customers to provide their contact information. For example, if you’re a real estate agent, offer a free how-to guide to home buying. =>Finally, if sales are your goal, think about ways you can entice customers with exclusive offers and discounts. For example, a car manufacturer could give customers the chance to win a free car by tagging #newcar on social media, or a hotel could offer a complimentary one-night stay to guests who refer their friends and family members. =>Once you have a few promising ideas, it’s time to think about how much money you’ll need to execute your campaigns successfully. It is also a great idea to consider a digital marketer or a digital marketing agency for their services. Once you have a budget in mind, it’s time to move on to the next step.
If you don’t have a business yet, now is the perfect time to build your business plan. Don’t worry, though! I’ve got you covered. Keep looking at this space for more answers on your digital marketing issues and interesting marketing updates.
This article was written by a Digital Marketing Expert who helps various traditional businesses get started online.
The author can be found on the internet using the following links. Follow her for topics on content writing, social media marketing, search engine optimization, traditional marketing, marketing automation, mobile marketing, influencer marketing, digital ads etc.
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